Core values guiding your decisions per Schwartz and Barrett.
Values are the deepest operating system of the human being — the layer of code that runs silently beneath every decision, every emotional reaction, every career choice, every relationship you build and every one you walk away from. Most people navigate their entire lives without consciously examining this operating system. They wonder why certain achievements feel hollow even when the world applauds them, why certain environments energize them while others drain them, why some conflicts seem worth fighting and others feel absurd. The answer, almost always, lies in their values.
The psychology of values has two foundational frameworks that the NeoHumanCode analysis integrates. The first is Shalom Schwartz's Theory of Basic Human Values, developed through research across more than seventy countries over three decades. Schwartz discovered that there are ten universal value types — from Self-Direction to Universalism — organized in a circular model where adjacent values reinforce each other and opposing values naturally tension against one another. This model revealed something fundamental: values are not a list of isolated preferences but a dynamic architecture, a force field where every value you prioritize automatically pushes others down. Your value system is not a collection — it is a constellation, and the shape of that constellation determines the shape of your life.
The second framework is Richard Barrett's Seven Levels of Consciousness Model, which introduced an evolutionary dimension to the study of values. Barrett demonstrated that human values organize into seven levels — from Survival to Service — that reflect not only what a person prioritizes but from where they consciously operate. The first three levels (Survival, Relationship, Self-Esteem) are oriented toward self-interest and basic needs. The last three (Internal Cohesion, Making a Difference, Service) are oriented toward the common good and transcendent purpose. And in the middle — Level 4, Transformation — lies the critical bridge: the point where a person stops operating from fear and begins operating from meaning. Within the NeoHumanCode framework, values represent the deepest layer of the personal code — the "why" behind every "what." When a person aligns their life with their authentic values, decisions clarify, energy flows, and purpose becomes evident. When they live misaligned — out of fear, habit, social pressure, or simple unconsciousness — they experience that chronic, low-intensity suffering of a life that looks good but feels wrong.
The analysis starts from the values the person declares as central to their life. This can come in multiple formats: a ranked list of the five to ten most important values, the results of a formal assessment like the Schwartz Values Questionnaire or Barrett's Cultural Transformation Tools, or simply a free-form declaration about what matters most — "My family, freedom, creating things, being honest, humor." Any format is valid because what matters is not the precision of the instrument but the honesty of the declaration.
Once the values are declared, the system performs three layers of analysis. The first is the Schwartz Mapping: each value is placed within the circular model of ten universal types, revealing which motivational dimensions dominate — whether the person is oriented toward Openness to Change (self-direction, stimulation, novelty-seeking) or toward Conservation (security, conformity, tradition), whether they prioritize Self-Enhancement (achievement, power, personal success) or Self-Transcendence (benevolence, universalism, service to others). These polarities are neither good nor bad — they are the coordinates of a unique motivational map.
The second layer is the Barrett Level Analysis: each value is placed at one of the seven levels of consciousness, revealing the person's motivational center of gravity. Someone whose values cluster at levels 1-3 is investing their energy primarily in satisfying needs for security, belonging, and recognition — legitimate and deeply human needs, but ones that limit growth if they remain the sole priority. Someone whose values touch levels 5-7 is operating from purpose, authenticity, and contribution — but if Level 4 (Transformation) is missing, that aspiration may lack the personal foundations to sustain it.
The third layer is the Entropy Analysis — perhaps the most transformative. Barrett identified that certain values are "potentially limiting": fear-based protection strategies that were once adaptive but now consume energy without producing growth. Values like control, the need for approval, conflict avoidance, or rigidity are not character flaws — they are intelligent adaptations to past environments that continue running automatically in environments where they are no longer necessary. The percentage of personal entropy — the proportion of energy devoted to protection versus creation — reveals how much of the person's authentic potential is being consumed by patterns that no longer serve them.
The first thing it reveals is your motivational architecture — the invisible structure that makes certain directions feel meaningful and others feel empty, that makes certain achievements deeply satisfy you and others leave you strangely indifferent despite external applause. When you see your values mapped on Schwartz's circular model, you suddenly understand why it's so hard for you to accept rules that seem arbitrary (your Self-Direction is high), why you get emotionally involved in social causes that don't directly affect you (your Universalism is dominant), or why the idea of "settling" triggers an almost physical reaction of rejection in you (your Stimulation is in tension with your Conformity).
It also reveals the internal tensions you've been navigating — often without knowing they were value tensions. Schwartz's model demonstrates that opposing values on the circle naturally conflict: a person who deeply values both Achievement and Benevolence lives in constant tension between advancing their career and being present for others. That tension is not a flaw — it is the mark of a complex person who refuses to settle for a one-dimensional life. But if it isn't named, it's experienced as guilt, confusion, or paralysis.
And at the deepest level, it reveals where your fears are operating disguised as virtues. The value of control can look like "responsibility." The need for approval can look like "generosity." Conflict avoidance can look like "inner peace." But beneath each lies a belief that is rarely examined: "If I don't control everything, something terrible will happen." "If they don't like me, they'll reject me." "If I confront, I'll lose what I have." These beliefs — identified by depth psychology as universal stress patterns — are the invisible fuel of limiting values. Naming them doesn't eliminate them, but it makes them visible, and what is visible can be consciously chosen rather than running on autopilot.
The report is not a list of your values with dictionary definitions. It is a deep motivational portrait that takes what you declare as important and reveals the architecture connecting those declarations to your real life — the decisions you made, the ones you avoided, the environments that nourish you and the ones that drain you.
It opens with a philosophical introduction that frames values as the deepest code of the human being — the layer that neither personality nor behavior can explain on their own. Then it unfolds your Core Values Profile, where each value receives not a definition but a portrait: how it manifests in your everyday choices, in your emotional reactions, in what you tolerate and what you find unacceptable. The Schwartz Analysis section maps your values onto the circular model, revealing your dominant dimensions, your natural tensions, and the motivational architecture that has been guiding your decisions without your knowledge.
The Levels of Consciousness Analysis reveals where you operate from — whether your energy is primarily invested in satisfying basic needs or in building purpose and contribution, and where the critical bridge of transformation lies in your case. If you declared potentially limiting values, the Entropy Analysis section examines them with radical compassion — never as flaws but as survival strategies that deserve to be recognized before being released. The report closes with an Action Plan that includes daily value-expression practices, exercises for examining limiting beliefs based on a four-question inquiry method, a values-based decision-making filter, and a weekly alignment audit.
For anyone who feels that their outer life doesn't reflect what truly matters to them — who has achieved what they "should" achieve but feels a void they can't explain. For those in transition — career, relationship, life stage — who need an inner compass to tell them which direction is authentic and which is inertia. For seekers who have explored their personality, behavior, and energy but haven't yet reached the deepest layer: the why behind everything else. And for those who suspect that some of their "values" are actually fears in disguise and are ready to face them head-on with courage and compassion.
What data do I need to generate the report? You need to identify your values — what matters most to you in life and work. This can be a ranked list of five to ten values (for example: creativity, integrity, family, freedom, humor), the results of a formal assessment like the Schwartz Questionnaire or the Barrett assessment, or simply a declaration in your own words about what drives you. If you can also identify potentially limiting values — patterns like the need for control, approval-seeking, or conflict avoidance — the entropy analysis will be significantly deeper. No birth data or external calculations are required.
Can values change over time? Absolutely. Values are not fixed — they evolve as you grow, navigate crises, change environments, and expand your consciousness. What was central at twenty may be secondary at forty, and values that seemed irrelevant in youth can become absolute priorities after a transformative experience. Barrett's model reflects this evolution as a natural movement through the levels of consciousness. Your current profile is not a permanent identity — it is a snapshot of where you are now on your journey, and that snapshot is exactly what you need to decide where you want to go.
Is it scientific or subjective? Both, and that's what makes it powerful. Schwartz's Theory is one of the most empirically validated in social psychology, with data from more than seventy countries and decades of research. Barrett's model has been applied in thousands of global organizations. But at the same time, values are inherently subjective — they are YOUR priorities, YOUR compass, YOUR definition of what makes life worth living. The analysis doesn't tell you which values are "correct" — it shows you the structure that connects your values to each other and how that structure is shaping your life, so you can choose consciously instead of operating on autopilot.
How does it connect with other NeoHumanCode reports? Values are the deepest layer of the code — the "why" beneath the "what" and the "how." Your DISC profile reveals how you behave; your Big Five reveals your stable personality traits; your Enneagram reveals your unconscious motivation and defense patterns. But values reveal what truly matters to you — the compass that orients everything else. A single value (say, creativity) expresses itself in radically different ways depending on your personality type, behavioral style, and deep motivation. Seeing values in dialogue with the other layers of your personal code generates an integrated understanding that no individual assessment can offer.